Over the past decade, makeup artist and beauty entrepreneur Violette Serrat has come an incredible way in the beauty industry — finally becoming a leading figure in the world of cosmetics.
Serrat’s story began at just 19 years old when she discovered her love for the art of makeup by applying makeup to her friend’s makeup before a party. This chance meeting led her to leave school and produce shoots for free, taking advantage of these opportunities to perfect her skills and build a portfolio that attracted the attention of Vogue France. Within a year, Serrat became director of makeup at Dior, where she continued to make a name for herself in the industry. Over the next decade, she took on various roles, including product development consultant at Sephora, global director of beauty at Estee Lauder and global creative director of makeup at Guerlain.
During her incredibly impressive journey, Serrat finally developed her unique aesthetics and technique, which she began to share via her popular YouTube channel. With 13 years of experience and a deep passion for empowering people to embrace their natural beauty, Serrat has made the crucial decision to create her own beauty brand by 2021. This is how Violette_EN was born – a brand that encourages creativity, self-expression and the pleasure of makeup.
Violette_EN quickly gained popularity, selling directly to consumers and gaining a coveted place at Moda Operandi. One of the brand’s flagship products, the Boom-Boom milk, a three-in-one versatile toner, serum and moisturizer, has become an instant success, ensuring its distribution in French pharmacies. With her brand, Serrat aims to empower individuals to embrace their authentic selves while maintaining a positive relationship with makeup. Her approach celebrates diversity and natural beauty and inspires her clients to feel confident and empowered in their own skin.
Listen to the latest episode of Second Life to discover how Serrate has evolved her career and become a prominent figure in the world of beauty. And keep scrolling to buy some of Velveteen’s bestsellers.
